EcommerceSEO (Search Engine Optimisation) is forever changing and it is certainly worth taking advice from expert SEO Consultants. From today I am starting a series of 10 quick basic tips to help you when you are selling goods and services online. If you have had an experience or thoughts on these please leave a comment.

Tip 1 of 10 – Don’t use Standard Suppliers Product Descriptions

If you use product descriptions that you have been given by your supplier Google can see this as duplicate content and the web pages can be ignored in preference of the suppliers own sites or other competition. Putting a bit extra effort into good quality and original descriptions can make all the difference to being found online and therefore to sales. Create keyword rich links from within the product descriptions of one product linking to another. Make links descriptive don’t use the words ‘more’ or ‘click here’ on link text.

Magento 1.4 CookbookI have read quite a few books from PacktPub as they have range of books on Open Source Content Management Software a subject I am very passionate about. They also have many books on other technologies including many on open source software. I use the open source eCommerce platform Magento at work for clients and for some of my own sites so was very interested when asked to review a new Magento book from PacktPub ‘Magento 1.4 Development Cookbook‘.

I will be reading the book over the next couple of weeks. I will post the full review on my blog once completed

Magento is an open source (or open core if you prefer) ecommerce systems. Similar to WordPress with plugins, the great blogging platform, Magento has an architecture that allows extensions. Extensions allow 3rd party developers to add functionality to the core system. Over on Magento Connect the official Magento extensions site there are over 3000 extensions from erp/crm integration through to iPhone support both free and open source to some quite expensive premium extensions.

I am currently working on a few Magento sites and below is a quick list of some of the extensions I am planning on trying out: