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As Social Customers Become More Empowered, Organizations Must Have A Listening StrategyAs we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. I originally published this matrix for client workshops and a keynote presentation on developing listening and advocacy programs, and I’m going to continue to share more and blow-out each of my slides.
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The cookie opt-in deadline
In this post we hope to alert all website managers and owners to the rapidly approaching 25th May 2011 deadline to incorporate “cookie opt-in law” into their sites. This deadline is set by EU members in Brussels as part of the “Citizens Rights Directive” 2009/136 (“CRD”) which includes amendments to the E-Commerce Directive (2002/58/EC).
Our update on this law is based on the latest advice from Marketing Law (Osborne-Clarke) and Out-Law (Pinsent Masons) which are the two legal sites we always turn to for UK digital marketing law updates.
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The UK Government launched a consultation on implementation of the "Citizens Rights Directive" 2009/136 ("CRD") which amongst other things amends the E-Commerce Directive (2002/58/EC).
The key point which UK marketers were waiting to hear about was cookie consent. Would the UK be following the apparently clear thrust of the CRD and introducing "cookie opt-in" into UK law with effect from 25 May 2011 (the deadline imposed by Brussels for transposition of the CRD into the local laws of all EU states)?







